Casarada sells household and garden products via the Internet. Our range focuses on small everyday products and not on furniture and large electrical. Our product categories include the areas of kitchen & table, bathroom, household helpers, drugstore, DIY, garden and fireplace.
We see ourselves as a household rescue service that saves people in front of their household problems caused by our products. This mission should be reflected strongly in our logo. Our target group are people between 25 and 45 years.
Requirements for the logo:
– Strong bright color signal
– We do not want a pure signature logo
– Modern, innovative, slightly playful logo
– We want to counteract the boring character of this area
– High recognition value (color and logo)
Key roles in the project: [the_tags]
Media Used: Illustrator, InDesign, Photoshop etc.
The final project output may not correspond to my original visualization & creating process. But this is the part of the birth pangs of the process. The primary challenge always involves the struggle in making the imaginary into something concrete.
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